Modern Priscilla

One Woman's Mistaken Idea
(As published in Modern Pricilla, February issue, 1925)

A LITTLE group of women were chatting together, and something was said about MODERN PRISCILLA — to the effect that it was a magazine which no woman interested in the general subject of homemaking could afford to be without. "But," quickly replied one of the group, "MODERN PRISCILLA is just a needlework magazine."

I wonder how many women there are who without really knowing anything about it, think the same? Enough, I fancy, to make it worth while to give you some facts with which to answer any such argument.

Years ago, MODERN PRISCILLA was devoted almost exclusively to what we used to call "Fancy Work." It came to be known as the leading publication of its kind in America, if not in the world. Today, in the minds of a great many people, it still holds that position — though what was in the old days referred to as "Fancy Work" is now described as "Needlework and Homecrafts."

BUT — there is this difference between MODERN PRISCILLA of the old days and the "1925 Model." In the old days, MODERN PRISCILLA'S clientele was limited— limited to "Fancy Workers." Today, with its "Needlework and Homecrafts" department second to none in the world, and its unsurpassed "Everyday Housekeeping" section, centering in the wonderful Priscilla Proving Plant, its field is as broad as the interest in homemaking.

Needlework is a homemaking factor of no small importance; but even with "homecrafts" added, it touches only one side of "woman's biggest lob." There remains the wide realm of housekeeping — the problems of food, method and equipment, which practically every woman is called on to solve. MODERN PRISCILLA, through the Priscilla Proving Plant, helps her to solve these problems —helps her, we believe, as no other magazine has ever helped. MODERN PRISCILLA as it used to be we might liken to a single-barreled gun. Today it is a double-barreled gun — and a mighty useful one, if we do say it ourselves. It is well called "The Trade Paper of the Home," and many a single page is easily worth the cost of the whole issue — as you doubtless know.
— C. B. M.